Without putting references regular readers will know that even though I contributed to 2 Nobel Prizes relating to climate change in 2007. I abhor the word Green. This is one example why.
Eco Tech: Lamar Advertising going green with new solar-powered billboards
Eco Factor: Billboard uses solar power and light-reflecting digital light.
Lamar Advertising, which has been operating a poster-size billboard equipped with magink’s technology in Pensacola, Fla, is now testing its new digital billboard technology. The motive behind this attempt is to provide an alternative to current polluting the environment. It’s a sort of blending of solar power and light-reflecting . That means no more light-emitting diodes and less energy consumption. Instead of giving a feel of a lighted sign, it looks like a paper. Along with lowering energy consumption, these billboards are also capable of delivering higher resolutions than LED boards. Technology is developed by U.K. and Israel-based magink and can prove to be a blessing to areas like Los Angeles facing municipal and legislative opposition to building out digital boards.
It is considered ‘green’ to use solar power to advertise to increase consumption and hence destabilize the planets ecological life support systems.
How is this sustainable ecologically? It isn’t but it is still called green. Ignore greenwashing.